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Microsoft Power BI is a data visualisation and reporting platform that is used by businesses and professionals every day. While the platform is commonly used by business analysts, it is also designed to be easily accessible for those without any specialised data knowledge.听

Read on to learn about Power BI, what modern businesses use it for, and the professionals who typically work with it. Towards the end, you鈥檒l also explore some alternatives, including online specialisations and guided projects, to help you get started with this important business intelligence tool.

Start advancing your data Power BI skills today.

Learn to use Microsoft's Power BI software and create data visualisations for your team. Pursue a career as a data analyst expert in Power BI with the Microsoft Power BI Data Analyst Professional Certificate.

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What is Microsoft Power BI?

Microsoft Power BI is a data visualisation platform used primarily for business intelligence purposes. Designed for business professionals with varying levels of data knowledge, Power BI鈥檚 dashboard can report and visualize data in a wide range of different styles, including graphs, maps, charts, scatter plots, and more. Meanwhile, power BI's "AI Insights" functionality uses artificial intelligence to find insights within data sets for users.

Power BI itself includes several interrelated applications:

• : Create interactive reports with visual analytics.

• : Collaborate on interactive reports throughout your organisation.

• Unify self-service and enterprise BI.

• : Access business intelligence data from any device.

• : White-label Power BI to provide customer-facing dashboards and analytics in your apps.

• : The on-premises solution is included in Premium; you can move it to the cloud.

Power BI is also part of Microsoft鈥檚 Power Platform, which includes Power Apps, Pages, Automate, and Virtual Agents. Created as 鈥渓ow-code tools,鈥� these applications help businesses analyse and visualise data, design business solutions, automate processes, and create no-code chatbots.听

What is Power BI used for?

Whether you鈥檙e a data enthusiastor are just entering the business world,听 Power BI can empower you with data-driven insights. Some of the most common uses for the platform include:

Data integration

• Connect various data sources, such as Excel sheets, onsite data warehouses, and cloud-based data storage, and transform them into business insights.

• Integrate Power BI with a website.

Business intelligence

• Track key performance indicators (KPIs) and metrics in real time.

• Built-in AI and machine learning are used to make business predictions based on historical data.

Collaboration and sharing

• Provide company-wide access to data, data visualisation tools, and insights to create a data-driven work culture.

• Collaborate on workspaces and shared datasets.

Financial analysis

• Create financial statements and balance sheets.

• Analyse sales performance and profit.

Marketing and sales

• Integrate Power BI with a CRM system to analyse customer data and use insights to improve customer experience.

• Analyse market trends and consumer behavior to discover opportunities.

Watch this video to learn about data visualisation and enroll in Google's Data Analytics course:

Who uses Power BI?听

Power BI users aren鈥檛 limited to data professionals, such as data scientists or data engineers, and can include various business users. The platform is intentionally designed so non-technical users can easily create reports, manipulate data, and perform in-depth data analysis operations.

Nonetheless, some of the most common analyst positions that use the platform daily include the following:听

• Business analysts

• Business intelligence analysts

• Supply chain analysts

• Data analyst

Power BI in the real world听

As data becomes increasingly important to the daily functioning of businesses' goods and services, so too do business intelligence platforms capable of turning that data into insights, reports, and interactive visualisations.听

For example, a university attempting to optimise the efficiency of its buildings might set up a system (like a digital twin) to collect real-time data on critical building systems. Afterward, they might connect these data sources to Power BI and identify areas for improvement.听

Meanwhile, an advertising company running a digital marketing campaign might monitor its effectiveness by connecting various data sources to Power BI and generating a dashboard highlighting key figures. Here, marketers could better understand the marketing channels best for reaching their target market.听

Power BI alternatives听

Whilst Microsoft鈥檚 Power BI is one of the most popular business intelligence platforms, it鈥檚 not the only one out there. As you鈥檙e exploring BI solutions for your workplace or future career, you might also consider exploring some common alternatives to Power BI, such as:听

• Tableau is a user-friendly and flexible platform for data visualisation. Some of the key features include drag-and-drop data exploration and single-sign-on integration.

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• Domo offers data integration, business intelligence and analytics, embedded analytics, app creation, and security and governance.听

• Yellowfin is an enterprise and embedded analytics platform. Key features include action-based dashboards, automated analysis, and data storytelling.

• Qlik Sense offers data integration, embedded and augmented analytics, and AI and ML capabilities.

• SAP Business Intelligence enables contextualised business insights, run data-driven simulations and forecasts, automate workflows, make decisions with AI, and more.

Start advancing your Power BI skills today听

Data empowers modern businesses, equipping them with actionable insights that facilitate strategic decision-making. Prepare for a career in business analytics by earning a cost-effective, online Professional Certificate on 糖心vlog官网观看.听

Become an expert in Power BI and use it for data analysis and visualisation. The Microsoft Power BI Data Analyst Professional Certificate is an excellent option for advancing your skill set. Start today with a free 7-day trial of 糖心vlog官网观看 Plus.

If you're interested in a position as a business analyst, consider enhancing your resume with Microsoft credentials. You can gain hands-on experience with Power BI and Excel in three months while earning an employer-recognised certificate in the Microsoft Business Analyst Professional Certificate: